Brand

 

LIMITLESS

To what industry does your brand belong (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

The industry in which my brand incorporates surrounds around the atmosphere of Sports/outdoors, It revolves between the selling of sporting goods. 

What is the main product or service of your brand?

The service of my brand is to engages in the retail of extensive assortment of authentic sports equipment, apparel,  and accessories through a blend of associates, in-store services, and unique specialty online stores.  

What would be the motivation of your brand (does it respond to a need or desire)?

The motivation of our brand is to influence those to maintain a stable condition regarding their physical and mental well being. Our products are to inspire those to achieve this goal or in other words a helping hand. As our consumers should practice the growth mindset. 

What are three perceptions or values of your brand (Use emotional adjectives. For example,  “sporty” or “delicious” or “exciting”)

The three perceptions of the brand are sporty, productive, and energetic.

What are three values of your brand (Use expressions. For example, “good value” or “respect for people” or “customer service”)

The three values of the brand is sufficient trust between us and the our consumers, being able to generate customers in which inspire others, and finally recognition to expand our goods. 

What is the look/aesthetic of your brand (identify a specific style using the resource links 

1. 20th and 21st Century Design

2. Met Museum > Art through History and Culture

The look/aesthetic of the brand enters the era of Present day United States of America and Canada. "Encompasses Present day United States and Canada". The brand will focus on flat style Graphic design. 

Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand (similar to “love people, love beer”)?

The main message of our brand: SURPASS YOUR LIMITS 

What are the demographics of your target audience (Google search “demographics of Nike products”)?

In our plan we aim to target those who often struggle with a low self of esteem, therefore those who are often affected with this worldwide issue are the teenagers to young adults. Especially those who live on the western hemisphere. It will correspond to a wide range of cultures and teenagers to young adults living in the Western hemisphere.BOTH FEMALES AND MALES.

Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

Our target audience will experience the brand through social media, that includes Tik-tok, Instagram, Facebook, and many other main platforms. This will be broadcasted through sponsors or ads within these platforms.

Why did you choose this idea? How does it correspond to your own personal values?

This idea was selected because ever since we faced the pandemic many are discouraged to expand their potential either that regarding physically or mentally. This does correspond to my own personal values as I believe in self growth that anyone could achieve their perfect body or mindset through constant hard work.