Remind me/us of your brand’s industry (Perfume, Beauty, Apparel, Beverage, Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?
The industry in which my brand incorporates surrounds around the atmosphere of Sports/outdoors, It revolves between the selling of sporting goods.
What is the main product and name of the competition’s brand
An online sporting goods store is Dick's Sporting Goods Inc (DICK'S Sporting Goods). The business sells athletic clothing, outerwear, sportswear, footwear, boots, socks, fitness equipment, golf items, bicycles, scooters, and skateboards. It also sells athletic shoes, casual footwear, and skateboards.
What is the motivation of the competition’s brand (does it respond to a need or desire)?
It is their goal to be the top option for athletes and sports fans. It responds to a desire as they want to develop brands that benefit and inspire outdoor lovers and athletes, as well as value for the shareholders.
What are three perceptions of the competition’s brand (use emotional adjectives like “sporty” or “delicious” or “exciting”?
Three perceptions of Dick's Sporting Goods are sporty, athleticism, and readiness.
What are three values of the competition’s brand (use expressions like “good value” or “respect for people” or “customer service”?
The three values of Dick's Sporting Goods are respect for customers, passion, quality-first, customer-friendly, honesty, and respect.
What is the look/aesthetic of the competition’s brand (identify a specific style using the links below > 20th and 21st Century Design or Art through History and Culture)?
The look/aesthetic of the brand enters the era of Present day United States of America and Canada. "Encompasses Present day United States and Canada". The brand will focus on Geometric Graphic design.
If you were the client talking to an agency, what main message would you want them to understand about the competition’s brand (similar to “love people, love beer”)?
The main message that Dick's Sporting's Goods is "WE AIM HIGH, DREAM BIG, AND PLAY TO WIN".
What are the demographics of the competition’s target audience (Google search “demographics of nike products”)?
Dicks sporting goods audience is 47.99% male and 52.01% female. The largest age group of visitors are 25 - 34 year old's.
Where and how would the competition’s target audience experience your brand (tv commercial, print ad, etc.)?
Our target audience will experience the brand through social media, that includes Tik-tok, Instagram, Facebook, and many other main platforms. This will be broadcasted through sponsors or ads within these platforms.
In your own words, compare your brand to the competition. How will your brand be different? How will it improve from the competition’s?
My brand will be different from my competition as we encourage people to keep a steady state in terms of their physical and mental health. Our products are meant to provide people a helping hand or inspiration to accomplish this aim. Customers would have a growth attitude as well. We will improve it from the competition by providing affordable pricing and be attentive to our consumers at all time. Making sure we give our consumers the best experience.
Link:
https://www.similarweb.com/website/dickssportinggoods.com/
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