branded print ad

When it comes to creating a good poster for a fitness brand, several key elements should be considered. The use of gradients in orange can be an effective way to create a strong visual impact and communicate the brand's message effectively. First and foremost, the poster should be visually appealing and eye-catching. This can be achieved through the use of bright colors, bold typography, and engaging imagery. The gradient of orange can be used to create a sense of energy, passion, and excitement. Using clear, bold text and easy-to-read fonts can help to make the message stand out. Use short, attention-grabbing headlines and bullet points to convey key information about the fitness brand and its offerings. Therefore I choose to select the fonts, AR Julian and Times New Roman. For the Images, I used gym equipment which can help make the poster more visually appealing and convey the message effectively. The image of a running man filled with orange is simple and memorable, making it easy to recognize and associate with a fitness brand or program. The use of color gradients or shading in the logo can convey a sense of progress, with the orange color becoming progressively more intense or vibrant as the runner moves forward. This can reinforce the idea that fitness is a journey, and that progress and improvement are possible with consistent effort and dedication.