Logo Dev: 25 pencil sketches
The 25 pencil roughs revolves around my Brand, Qualife. The industry in which my brand incorporates surrounds around the atmosphere of Sports/outdoors, It revolves between the selling of sporting goods. Our target audience will experience the brand through social media, that includes Tik-tok, Instagram, Facebook, and many other main platforms. This will be broadcasted through sponsors or ads within these platforms. With this in mind, I tried to develop rough in which capture the attention of the social media listed. I began with black and white sketches that present a more accurate visual of the proposed design, then later introducing the colors. I was tempted with multiple ideas surrounding a design of a running figure, As you can you I customized the way in which they looked, orientation scale, etc. One thing I struggled with was the limitation of not using fonts, fonts play a valuable role in broadcasting a message to the consumers. I couldn't quite exceed this expectation as I wanted a font that presented a modern/ trusting font that would capture one eye. It being a pencil rough, I needed to wait until the electronic roughs in order to incorporate the fonts to make my principle designs impeccable.
Logo Dev: 5 electronic sketches
Typography is an important part of a logo since it establishes the tone and personality of the company through the typeface used. In order to offer a more professional appearance, I used sans serif fonts. Color is another important factor since it expresses emotions and connotations with the brand. I'm going to use the color green to indicate good fortune or health. Image/Iconography is frequently used to create visual appeal and express a brand story. Form also plays an important part in portraying a brand's identity, with circular designs frequently implying friendliness and approachability, while angular shapes might imply power and professionalism. I've chosen a spherical form to be perceived as a trustworthy brand. Hierarchy and scale aid in the creation of balance and the successful communication of the most vital information. Lastly, whether a logo is static or dynamic may affect how adaptable it is to diverse circumstances. I've decided to make my logo static so that it may be used on any backdrop, such as a website, poster, or even a magazine. I wanted to use the brands name as a staple within the designs of the logo as seen in each of the 5 electronic roughs.
Logo Dev: two selects
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. Your running logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shape. Throughout the various designs of a running man, I experimented with the colors green, orange, and red. One will often refer the color green to good fortune or health which is what our brand offers, a life filled without fear of judgment or heath issues. While the red/ orange has a more profound meaning, it is supposed to demonstrate the intensity and ambition to change your life around for the better. I would like to consider it as overdrive red/orange mostly connects to overheating. For millennia, people have associated the heart emblem with caring and profound sentiments of love. I seek to convey a sense of concern for their consumers and demonstrate their enthusiasm for their products and/or services. A heart logo is generally connected with wellbeing and health, and it works particularly well for photographers that specialize in capturing family memories and intimate occasions. It will also promote nurturing institutions and charities, as well as day care facilities and elegant resorts.
What is the appeal of heart logos? For starters, they have a pleasing form that evokes pleasant emotions and is associated with life and love. Hearts are just classic design components.
Logo Dev: final tweaks
Logo Dev: Final
The image of a running man filled with orange can be a good logo to represent fitness for several reasons: The running man symbolizes movement and activity, which are essential components of fitness. The color orange is often associated with energy, enthusiasm, and determination, all of which are important qualities for people who are trying to improve their fitness. The image of a running man filled with orange is simple and memorable, making it easy to recognize and associate with a fitness brand or program. The use of color gradients or shading in the logo can convey a sense of progress, with the orange color becoming progressively more intense or vibrant as the runner moves forward. This can reinforce the idea that fitness is a journey, and that progress and improvement are possible with consistent effort and dedication. Overall, the running man filled with orange can be an effective logo to communicate the message of fitness, health, and wellness to a wide audience. When a logo is aligned to the right, it creates a sense of visual balance and proportion. The empty space on the left side of the logo can be used to frame or highlight other design elements, such as graphics or text.
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