Branded Brochure

 

Branded Brochure

What is the main message?

The service of my brand is to engages in the retail of extensive assortment of authentic sports equipment, apparel,  and accessories through a blend of associates, in-store services, and unique specialty online stores.  

What are the secondary messages?

Qualife is a unique authentic company as we encourage people to keep a steady state in terms of their physical and mental health. Our products are meant to provide people a helping hand or inspiration to accomplish their body goals. Customers would have a growth attitude as well. We provide affordable pricing and be attentive to our consumers at all time. Making sure we give our consumers the best experience.

Specific text?

The service of Qualife engages in the retail of extensive assortment of authentic sports equipment, apparel, and accessories through a blend of associates, in-store services, and unique specialty online stores. The motivation of our brand is to influence those to maintain a stable condition regarding their physical and mental well being. Our products are to inspire those to achieve this goal or in other words a helping hand. As our consumers should practice the growth mindset. In our plan we aim to target those who often struggle with a low self of esteem, therefore those who are often affected with this worldwide issue are the teenagers to young adults. Especially those who live on the western hemisphere. It will correspond to a wide range of cultures and teenagers to young adults living in the Western hemisphere. This idea was selected because ever since we faced the pandemic many are discouraged to expand their potential either that regarding physically or mentally. This does correspond to my own personal values as I believe in self growth that anyone could achieve their perfect body or mindset through constant hard work. All of our products can be obtained from reachable and affordable prices that satisfies our users.

What is the tone (silly, serious, scientific, hipster, millennial, ironic) ?

The look/aesthetic of the brand enters the era of Present day United States of America and Canada. "Encompasses Present day United States and Canada". The brand will focus on flat style Graphic design, regarding scientific or bold tones that create a clear statement.

What pictures would you like to include?

What colors?

The gradient of orange can be used to create a sense of energy, passion, and excitement. Using clear, bold text and easy-to-read fonts can help to make the message stand out. The use of color gradients or shading in the logo can convey a sense of progress, with the orange color becoming progressively more intense or vibrant as the runner moves forward. This can reinforce the idea that fitness is a journey, and that progress and improvement are possible with consistent effort and dedication.

Fonts (use the best pair)

AR Julian and Century Gothic showcase similar letter proportions, albeit with distinct visual styles. Both fonts emphasize a balanced and evenly spaced arrangement of letters, contributing to their overall readability. However, while AR Julian features slightly elongated and narrower characters, Century Gothic displays a more geometric and evenly proportioned design. These similarities in letter proportion provide a foundation for legibility while offering contrasting aesthetics in each font.